Promoting Gayo Coffee Exports, Trade Ministry Brings in Buyers from Canada

Indonesia has a variety of types of coffee, one of which is Gayo coffee in Takengon, Central Aceh. To further popularize this coffee, the Ministry of Trade’s Directorate General of National Export Development again facilitated potential buyers from Canada to meet Gayo coffee entrepreneurs, on November 11-20, 2018.

Director General of National Export Development Arlinda said that this activity was a commitment of the government to encourage non-oil and gas exports, especially Indonesian specialty coffee products. In addition, this activity is also an implementation of the Ministry of Trade’s cooperation with Canada’s Global Affairs in the Trade and Private Sector Assistance (TPSA) Project.

From this visit, the contract value that has been established amounted to USD2.6 million for shipments of November 2018-June 2019. Beyond this visit, there have been direct export transactions to Canada and the United States worth USD4 million.

“The transaction value is targeted to double, seeing the enthusiasm of the coming buyers. It is hoped that through this activity continuous trade transactions will occur,” Arlinda explained in a press release received in Jakarta on Friday (11/23/2018).

According to Arlinda, during this visit the buyers saw firsthand the process of cultivation and production in the coffee garden. “A direct visit from the buyers will inform directly how Gayo coffee is planted and processed. In addition, it will give confidence to the buyers about the quality of Gayo coffee,” she explained.

Director of Export Development Cooperation Marolop Nainggolan added that Gayo coffee producers in Central Aceh Regency had previously received guidance and had participated in international exhibitions in the US for two consecutive years.

“Therefore, product quality and company capacity in Gayo coffee production need not be doubted,” he explained.

He added the buyers had made contact with the assisted Gayo coffee businessmen, discussing the sample products to be reviewed. The Gayo coffee companies guided by the TPSA Project visited by buyers from Canada were Arinagata Cooperative, PT Meukat Komuditi Gayo, PT Orangutan Lestari, Redelong Organic Cooperative, and the Women Gayo Coffee Cooperative (Kokowagayo).

Arlinda revealed that the buyers’ visit was also one of the follow-up to the participation of coffee entrepreneurs from Takengon at the Global Specialty Coffee Expo exhibition in Seattle, US in early 2018. At the exhibition, the Ministry of Trade through the TPSA project facilitated five coffee companies/producers from the Gayo region of Aceh to participate in the exhibition.